Question 1 of 10
Where are you in your iGaming journey?
This shapes how much setup and strategic groundwork you need.
New to market
Just launching or about to go live
Early stage
Live but still building the player base
Established operator
Running and looking to optimise or scale
Multi-market operator
Operating or expanding across multiple brands or markets
Question 2 of 10
What's your in-house CRM situation?
Tells us how much operational ownership you want to keep.
No CRM team
Fully outsourcing — we need end-to-end management
Limited resource
One person or a junior team needing support
Experienced CRM manager
In-house lead who needs a strategic partner
Full CRM team
Looking for specialised gamification or platform expertise
Question 3 of 10
Which CRM platform are you using?
Helps us understand the setup complexity and what's already in place.
No platform yet
Still evaluating or haven't chosen one
Other
We use a different platform
Question 4 of 10
Do you have any CRM or gamification already set up?
Whether you're starting from scratch or building on existing work.
Starting from scratch
Nothing in place yet
Partially set up
Some campaigns or mechanics exist but incomplete
Fully set up
We have an existing CRM & gamification setup running
Question 5 of 10
Do you want to keep what's in place or rebuild?
Rebuilding adds complexity and time; keeping it shapes what's possible.
Keep and optimise
Build on top of what's already there
Keep some, rebuild parts
Selective overhaul — keep the good, replace what isn't working
Full rebuild
Start fresh with a new approach
Question 6 of 10
How many brands are you managing?
How many brands are you looking to have managed by us?
Single brand
One operator, one product
2–3 brands
Multiple brands, similar strategy
4+ brands
Large multi-brand or multi-market portfolio
Question 7 of 10
How important is gamification to your product?
Beyond campaigns — missions, loyalty programmes, tournaments, minigames.
Not a priority right now
Focus is on CRM and basic campaigns
Nice to have
Want basic mechanics but not the main focus
Core to our retention strategy
Gamification is central to player engagement
Fully custom programme
We want bespoke mechanics designed around our players
Question 8 of 10
What level of strategic involvement do you need?
From execution-only to full strategic ownership.
Just set it up and keep it running
Operational support, no strategy needed
Some strategic guidance
Direction on campaigns and player journeys
Full CRM & gamification strategy
Custom-built strategy with regular reviews
Embedded strategic partner
We want ownership, roadmap, and long-term partnership
Question 9 of 10
How urgent is your go-live?
Urgency affects how much strategic groundwork is realistic before launch.
ASAP
Need to be live within weeks
1–3 months
Some runway but moving quickly
3–6 months
Enough time for proper planning and setup
No fixed deadline
We want to get it right, not just get it done
Question 10 of 10
How complex are your requirements?
Complexity covers integrations, custom mechanics, multi-language, compliance needs.
Standard
Straightforward setup, common use cases
Moderate
Some custom needs but mostly standard
Complex
Multiple integrations, markets, or custom mechanics
Highly bespoke
Unique requirements needing full custom design